Winny Life Style
Graphic Design
Overview
Winny is the first ever tripod tumbler bottle designed for those who live life to the fullest. What sets WINNY apart is our game-changing Mag-safe attachment. Secure your phone effortlessly with a powerful magnet that keeps it safe and steady. Whether you’re capturing your fitness journey, recording an outdoor adventure, or simply needing a hands-free moment, WINNY acts as your reliable, portable cameraman. And don’t worry, we’ve included a magnet attachment for any phone, ensuring compatibility with all devices.
Problem Statement
Winny has an established brand in retail, but the current logo does not fully represent the company’s evolving values, modern vision, or target audience. The logo lacks versatility across various platforms and does not stand out in a competitive market or represent clients target audience. This redesign aims to reflect a more dynamic, modern, and reflective of a vibrant, healthy, and active lifestyle. image while maintaining the core essence of the brand.
Solution
A fresh, simplified logo design that is easily adaptable.A colour palette and typography that complements the new logo.Logo usage guidelines for both print and digital applications.
Audience
The primary target audience is women aged 16-30 who are passionate about leading an active, healthy lifestyle. These individuals are typically involved in exercising and fitness, including gym workouts, as well as outdoor activities like hiking, cycling, and adventure sports. Many also enjoy traveling and exploring new places, making health-conscious living a priority in their everyday routines.
Outcome
The outcome of the logo redesign project for Winny should be a modern, versatile logo that resonates with the target audience, which is primarily women aged 16-30 who are passionate about fitness, health, and an active lifestyle. The logo should communicate a sense of energy, vitality, and empowerment while remaining professional and adaptable across different platforms.
Client
WINNY
Year
2025
Tools used
Illustrator
Early Ideation
I created a board on Miro for a competitors logo sprint to identify trends, gaps, and areas for differentiation.
I drew up a mind map to get a better understanding for the redesign objective. This mind map helps break down the various objectives and keeps the project focused on meeting the brand goals and audience expectations for Winny.
Moodboard
I created a moodboard on Miro using data collected from our client, with a focus on shaping the brand to appeal to a female audience in fitness, as well as incorporating the client’s request for a specific colour palette.
Client request for "I want to make the brand more girly and pilate vibes".
User Research
The user research conducted for the logo redesign project focused on understanding the preferences and needs of the target demographic: females aged 16-30, particularly those engaged in fitness, health, outdoor activities, and wellness. This audience prefers bold, vibrant colors that represent energy and vitality. They are drawn to modern, sleek designs that feel both empowering and approachable.
Final Design
A logo must have a certain amount of clear space on all sides, regardless
of where it is utilised. Clear space is used to ensure that a logo's visibility and effect are maximised.
